Since the day headgear was invented it identified people, societies
and civilizations. From necessity it became something which defined status and
style. From status symbols, uniforms, fashion statements it went on to become
one of man"s constant companions.
Today caps also play a pivotal role in brand
promotion. Their low cost and higher utility value has attracted major corporate
to exploit its potential as a brand promotion vehicle. Corporate can have their
Logo or company name imprinted on it to be used to be distributed among the customers.
What makes it more effective is the fact that a message placed on a cap is seen
by the greater number of people compared to other promotion gifts.